Making the big screen look even bigger.
Whatever it is, the way you tell the story can make all the difference.
Cult of Cage - The Nicolas Cage Experience
Leaning into cult iconography and zine-inspired aesthetics, the creative direction fused halftone textures, explosive starburst graphics and raw, high-contrast typography to mirror Cage’s unpredictable on-screen energy. The visual language was intentionally chaotic yet controlled, capturing the theatrical intensity that defines his filmography.
The campaign extended across hero key art, outdoor placements, digital assets and a high-energy trailer edit. The trailer embraced rapid cuts and tonal shifts to reflect the breadth of Cage’s career, from arthouse drama to full-throttle absurdism - positioning the festival as both nostalgic celebration and ironic cultural event.
Cult of Cage transformed a retrospective into an experience - inviting audiences to praise, participate and fully embrace the madness.
Move over Hot Girl Summer - Hot Cinema Summer is here.
Reimagining the idea of a blockbuster summer through a fashion-forward, culturally literate lens. Bold electric blue and hot pink typography nod to the drama of the big screen, while layered archival imagery and refined type treatments elevate the campaign beyond traditional cinema advertising.
Designed to live across large-scale outdoor placements and motion assets, the creative balances nostalgia with modern glamour, positioning cinema as the ultimate summer destination.
From Berlin to the Big Screen
I’m proud to have worked on the German Film Festival 2022 National Campaign, delivering creative across key art, billboards, public transport wraps and digital assets.
I edited the official festival trailer, shaping a cohesive motion identity that complemented the bold graphic rollout across outdoor and online platforms.
A full-scale campaign celebrating contemporary German cinema across Australia.
