It all begins with an idea.

Fuelled by the wild energy of 90s cartoons and the offbeat charm of skate and surf culture, I gave the 2025 events a bold, playful aesthetic that turned heads and amped up the vibe.

I cooked up the entire brand identity for Bonsoy’s 2025 World Surf League partnership—think everything from apparel and product design to giant banners and punchy animations.